The independent marketing agency for funeral homes, cremation providers and cemeteries

Websites, Google, social media, direct mail, TV and preneed marketing, all from one team. Family-owned, just like you.
We help independent funeral homes, cremation providers and cemeteries become the first call in their community. Your website and obituaries, Google, social media, direct mail, TV and preneed marketing are all handled by one team, with one account manager who knows your business. Outcompete Marketing is owned by Sean and Michele Fagan, and we’ve specialized in funeral service for more than 20 years.

Funeral Home Marketing Services

Everything your funeral home needs to be the first call, from one team.

Get found

Show up first when families search for a funeral home.

Funeral Home Websites and Obituaries

Differentiate your business with a responsive, lead-generating website. Retain full control over your flower commissions.

Google Ads, Local Services Ads and SEO for Funeral Homes

Achieve top search rankings and prompt families to take action. We prioritize tangible outcomes over superficial metrics.

Get chosen

Look like the funeral home families already trust.

Funeral Home Photography and Video

Visually distinguish your services to create a memorable impression. We transform perceptions through compelling media.

Facebook Ads for Funeral Homes

Focus on generating meaningful leads rather than accumulating likes. Connect with individuals seeking your services.

Funeral Home Social Media

Move beyond generic posts; captivate your community with customized, impactful content.

Grow preneed

More preneed appointments and more preneed sales for your funeral home.

Community Relationship Marketing

Engage your community through strategic involvement initiatives, from onsite events to interactive activities.

Preplanning Seminars

Establish a consistent seminar schedule to educate and position yourself as a trusted expert in pre-planning.

Hello Shopper! Phone Training

Utilize our innovative price shopper inquiry training tool to enhance your customer interactions.

Funeral Home Direct Mail

Direct mail is a proven way to connect with families in your community. From personalized postcards to educational brochures, we help you create campaigns that stand out and drive inquiries.

Reach your community

Stay top of mind before families ever need you.

Geofencing

Using advanced location-based technology, we help you deliver highly targeted ads to families near your funeral home, cemetery, or cremation services. Geo-fencing ensures your message reaches the right audience at the right time.

Television and Streaming Ads

Television remains one of the most powerful tools for building trust and brand recognition. Our TV advertising campaigns are designed to tell your story, and position your business as the go-to provider in your market.

CRM and Appointment Setting for Preneed Leads

We create tailored strategies to capture high-quality leads, whether for pre-planning services or immediate needs. From engaging ad campaigns to optimized landing pages, we ensure you never miss an opportunity.
Stay the First Call in your Community

Being the family funeral home used to be enough.

Families now compare funeral homes online before they ever pick up the phone. The NFDA projected the cremation rate would reach 63.3% by 2025. Low-cost cremation providers and corporate firms advertise in your town every day. Many website and software vendors are owned by investment firms, and your family’s story can end up as the same template paragraph used by hundreds of other funeral homes.

We help independent funeral homes stay the first call in their community, with marketing built around your family, your town and the numbers that matter to you.

Grow Your Business with outcompete marketing

Our promise, in every client agreement

What funeral home owners say

Talk with someone who knows funeral service

Request a Free Consultation

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Frequently Asked Questions

Look for an agency that works only with funeral service, reports measurable results and has no conflicts of interest. Outcompete Marketing has served funeral homes, cremation providers and cemeteries for more than 20 years, is founder-owned with no investors, and will never own a funeral home or sell preneed insurance.

Yes. Most of our clients are family-owned firms. We only serve independent businesses and do not work with corporate consolidators.

Yes. Every client has one person who knows their business and their market.

Every client gets transparent reporting on the results that matter to their business, such as calls, website inquiries, preneed leads and search rankings.

Outcompete Marketing is owned by its founders. We have no investors, shareholders or parent company.

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