The new logo and website are not just visual updates, they represent our commitment to innovation and excellence. With Outcompete Marketing's expertise, we have successfully transformed our identity to better serve our members and therefore the families who rely on us.
CONVENTION LAUNCH:
Interview and Video: We interviewed the incoming president and created a launch video that premiered at the state convention.
Convention Materials: Designed and delivered all materials for the state convention, including brochures, banners, and event programs, which were pivotal in the successful rebranding launch.
Press Releases: Crafted press releases to announce the rebranding and the new leadership, ensuring wide media coverage and increased visibility.
Results: The rebranding has led to significant improvements, including:
CASE STUDY:
Project Overview:
The WVFDCOA sought to modernize its brand to improve recruitment, enhance member communication, and promote events more effectively. Our team embarked on a comprehensive rebranding project to achieve these goals.
Outdated brand image hindering recruitment
Created a contemporary logo and visual identity that appeals to younger professionals
Inefficient communication with members
Developed a strealined communication strategy utilizing social media and email newsletters
Low event attendance
Implemented engaging promotional materials and an intuitive online event registration system
Outdated website affecting member engagement
Redesigned, built, and launched a new, user-friendly website to improve accessibility and member interaction
Working with Outcompete Marketing was a game changer for our association. The new brand has revitalized our image and has significantly improved.
Send us a message below and we will answer right away.
