Transforming the West Virginia Funeral Directors and Crematory Operators Association

The new logo and website are not just visual updates, they represent our commitment to innovation and excellence. With Outcompete Marketing's expertise, we have successfully transformed our identity to better serve our members and therefore the families who rely on us.

CONVENTION LAUNCH:

Interview and Video: We interviewed the incoming president and created a launch video that premiered at the state convention.

Convention Materials: Designed and delivered all materials for the state convention, including brochures, banners, and event programs, which were pivotal in the successful rebranding launch.

Press Releases: Crafted press releases to announce the rebranding and the new leadership, ensuring wide media coverage and increased visibility.

Results: The rebranding has led to significant improvements, including:

  • 20 New Members
  • Enhanced recruitment capabilities.
  • Improved member communication and engagement.
  • Increased event attendance and participation.
OLD LOGO
NEW LOGO
NEW PRESENTATION FOLDER
NEW STATIONERY
OLD WEBSITE
NEW WEBSITE
At Outcompete Marketing, we specialize in bringing outdated brands into the modern era. Our recent rebranding of the West Virginia Funeral Directors and Crematory Operators Association (WVFDCOA) demonstrates the powerful impact of a refreshed image.

CASE STUDY:

Project Overview:

The WVFDCOA sought to modernize its brand to improve recruitment, enhance member communication, and promote events more effectively. Our team embarked on a comprehensive rebranding project to achieve these goals.

Outdated brand image hindering recruitment

Created a contemporary logo and visual identity that appeals to younger professionals

Inefficient communication with members

Developed a strealined communication strategy utilizing social media and email newsletters

Low event attendance

Implemented engaging promotional materials and an intuitive online event registration system

Outdated website affecting member engagement

Redesigned, built, and launched a new, user-friendly website to improve accessibility and member interaction

Working with Outcompete Marketing was a game changer for our association. The new brand has revitalized our image and has significantly improved.

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