Mission, Vision and Values Statement Questionnaire

IMPORTANT INFORMATION TO READ:

This is an opportunity to step back and reflect on the deeper purpose of your business. Your mission, vision, and values are not just statements for a website or marketing materials. They are the foundation for how your business operates, how your team makes decisions, and how your brand is experienced by others.

The questions below are designed to help you clarify what matters most to you, where your business is headed, and how you want to be known. You do not need to have perfect answers or polished ideas. What matters most is that your responses reflect your perspective and intentions in an honest and thoughtful way.

You are encouraged to write in your own voice. Feel free to answer informally, jot down quick thoughts, or share stories that come to mind. This is not about writing something perfect.

Do not worry about grammar, punctuation, or spelling. We will take care of that for you. Just focus on expressing what you believe. We will help shape your responses into clear and meaningful language that truly represents your business.

Above all: Don’t make it salesy, just make it real.

Your Name(Required)

First Last

Your Title(Required)

Business Name(Required)

Mission Statement Questions

These help define your company’s core purpose and day-to-day impact.

Why does your company exist beyond making a profit?(Required)

Who are your customers or clients, and what need do you fulfill for them?(Required)

What product or service do you provide that uniquely solves that need?(Required)

What problem are you most passionate about solving for your customers?(Required)

What kind of impact do you want your company to make today in your industry or community?(Required)

(Personal) What personal experience or belief originally inspired you to start this business?(Required)

Vision Statement Questions

These guide your future aspirations and what your company is striving to become or achieve.

What does long-term success look like for your company in 5 to 10 years?(Required)

If your company were fulfilling its highest potential, what would it look like?(Required)

What kind of legacy do you want your company to leave behind?(Required)

How do you see your company’s role evolving in your industry and community?(Required)

What significant change do you hope to lead or influence in your field?(Required)

(Personal) What future would make you feel personally proud of what you have built?(Required)

Core Values Questions

These identify the principles that guide how your team works, interacts, and makes decisions.

What beliefs and behaviors are non-negotiable in how your company operates?(Required)

What values do you want customers and partners to consistently experience from your team?(Required)

What personal or professional qualities do you most admire in your team members?(Required)

How do you make difficult decisions and what values guide your process?(Required)

What aspects of your company culture are most important to preserve or strengthen?(Required)

(Personal) What values do you personally live by that you want reflected in your company?(Required)

Alignment and Differentiation Questions

These help clarify your identity and how you stand out from the competition.

How do your mission, vision, and values connect with one another?(Required)

What makes your company different from others in your industry or niche?(Required)

Do you believe your company is currently living out its purpose and values? Why or why not?(Required)

What key moments, decisions, or stories reflect who your company truly is?(Required)

If someone were to describe your company in one sentence, what would you hope they say?(Required)

(Personal) What part of your personal story or character do you hope is felt through your company’s reputation?(Required)