Generally speaking, the death care profession hasn’t changed drastically over the past 50 years. Though vibrant life celebrations are becoming a popular alternative to somber, traditional services, the common perception of funeral homes remain unchanged. But while consumer attitudes about death and their preference toward these services change, funeral home brands look more or less the same. It is possible to create a look that resonates with modern families without completely abandoning your identity. Setting your brand apart, achieving a modern look and connecting with today’s consumers can be as simple as adding an accent color. Moving into the future, sensory marketing is an innovative method of creating the emotional characteristics of a brand and to secure strong relationships with a consumer (Hultén, 2011; Funk & Ndubisi, 2006; Kosslyn & Thompson, 2003). 3 Reasons to Add an Accent Color
- Ensure your brand stands out from competitors.
- Achieve more online conversions with a modern look.
- Use color to connect with consumers.