You need a team focused on achieving your goals. Outcompete will scale your vision and get the results you expect. Your time constraints are no longer an excuse.
At the core of every impactful organization lies a team driven by a shared vision. Ours is encapsulated in one word: ‘Outcompete’. This isn’t just a mantra—it’s our collective commitment to consistently provide exceptional value for ourselves, our loyal clients, and the bright future we’re building. The death care profession bestows upon us a unique responsibility and a profound meaning. As partners in this journey, each member of our team embraces this mission with unwavering dedication. Let’s introduce you to the individuals who every day, come together to shape the pathway to success, guided by a purpose larger than us all.
Sean has built three successful businesses and has more than 30 years’ experience in sales and marketing with an entrepreneurial mentality. At Outcompete Marketing, he is responsible for sales, sales training for client-staff, analytics and reporting on KPIs to clients.
Sean’s analytical approach to marketing and data-driven focus on measurable results help clients reach their fullest potential.
His hobbies include hiking, gardening, cooking and his passion for buying and selling rare books. Happily married to Michele, and proud father of Stephanie and Max, Sean loves spending time with his family and being involved in what interests his children.
Michele entered the death care profession immediately after graduating college. She worked in the field for four years before moving on to various marketing and sales roles in other industries. In 2012, she returned to her passion with the founding of Outcompete Marketing. In her current role as president, Michele applies her 20+ years of marketing experience to the care of each provider with whom she is honored to work. Michele’s sense of urgency ensures each person receives the attention they need. After serving the death care profession for over a decade, she understands families and the businesses that serve them follow no clock or vacation schedule. Michele and her husband Sean are the parents of a son, Max, and a daughter, Stephanie. Devoted to their children, business and the future of this profession provides them with a fulfilling mission and life in Buford, GA.
Greg started designing 25 years ago after graduating from a private art school. He has been an integral part of Outcompete Marketing since 2011, offering a unique perspective through a creative lens. As lead designer, Greg is responsible for providing a consistent look and feel to all marketing materials, staying current on trends and actively participating in the Outcompete Marketing “Think Tank.”
Greg’s ability to marry the creative with the practical helps clients see their business in a whole new light. His work instills pride in who they are and what their brand represents to the families they serve.
Greg and wife Christine have a son, Carl. When Greg’s not at his computer, you can find him in the garden taking care of his Japanese Maples or on family road trips.
Kiefer A. Davis, is a marketing professional with a rich history in providing public relations and marketing services to entities spanning from agriculture, sports to National/State Parks and hospice.
Kiefer is a native to North Central Florida’s swamp, river and fresh water spring country but now resides in the greater Atlanta area with his wife Danielle and two children. He is a dedicated Liverpool F.C. supporter, Florida Gator fan, golfer and a revered Dungeon & Game Master within the Tabletop gaming community.
A seasoned visual artist, John has more than 20 years of experience spanning both the client and agency sides of the business. He has worked for print shops, a publication house and a direct marketing agency. For the past five years, he has focused exclusively on the death care profession.
John’s experience in fast-paced environments and vast knowledge of B2B and B2C marketing helps him deliver creative options to help clients grow their business.
John lives in Rochester, NY with his wife of 18 years and their two children: a 13-year-old daughter and a 16-year-old son. When he’s not involved with the kids’ many sporting events, John enjoys cooking good food for the family, staying active and working with electronics.
Jadon Deimeke was born in Grand Forks, North Dakota, and was raised on the shores of Merritt Island, Florida. His journey led him to Georgia after earning a Bachelor’s in Organizational Management.
Since starting at Outcompete Marketing in March 2022, he’s found profound satisfaction in empowering clients to differentiate and thrive. He’ dedicated to helping everyone he works with find their own road to success.
Outside of work, he loves watching and supporting LSU football. GEAUX TIGERS! However, his greatest joy springs from moments spent with his cherished wife, Kendy.
Tawni ensures Outcompete Marketing’s digital systems run seamlessly, managing web platforms and technical integrations that keep clients’ online presence strong and reliable. She holds a B.A. in Computer Science from the University of North Georgia and brings both technical expertise and a passion for problem-solving to the team.
She enjoys relaxing with a good book, experimenting with new recipes in the kitchen, and spending quality time with her family.
Tony is a Wells College graduate with two B.A. degrees in English Literature and Political Science. With roots in New York City, he began his career in marketing for a NYC-based real estate firm as part of their leasing team. In 2020, he joined the corporate marketing team after spearheading the company’s digital marketing approach for leasing through the COVID-19 quarantine.
After several years in real estate, he’s worked for several different marketing firms. However, after moving to Georgia in 2024 and seeking something local, he’s joined the Outcompete team as a resident Digital Advertising Specialist. He specializes in social media management, search engine optimization, AI optimization, and digital advertising.
In his free time, he manages his own social media as a gaming influencer with nearly 100K followers across his social platforms. In addition to that, he’s an avid meal prepper, Housewives fanatic, and father to one rambunctious dog.
Claire Richardson is a junior graphic designer with experience in graphic design and marketing, creating graphics for print design, apparel, promotional products, and social media. She graduated in 2023 with a BA in Graphic Design and a minor in Digital Marketing. Claire loves the creative process and finds joy in bringing a client’s vision to life through design.
Originally from Austin, Texas, Claire moved to Georgia two years ago. Outside of her design work, she is an avid reader with a growing personal library and a deep love for books.
Myra began her career working in the sales and marketing industry over 30 years ago, working directly with business clients to produce potent marketing campaigns with creative branded merchandise. In 2015, Myra joined the Outcompete Marketing family as our Promotional Products Specialist.
Myra offers a unique blend of experience from the branding, advertising, graphics, public relations, and event planning industries. Her focus on B2C marketing solutions helps companies build and promote their brand with merchandise that is beneficial in their clients’ everyday lives.
Myra lives in Buford, GA with her husband, son, daughter, and adorable rescue dog. She has a passion for horses, especially show jumping and racing—don’t disturb her during the Kentucky Derby!
Rob graduated from college with a degree in Journalism, soon abandoning that wildly lucrative field in favor of Information Technology (IT). Throughout his IT career, his roles have included technical writer, website developer, project manager, product manager and development manager. At Leap Tie, Rob handles data conversions between legacy systems and their replacements, and he also leads the Hello Shopper! development team.
Rob believes the true promise of technology is its seamless integration with our lives. To that end, he strives to make systems incredibly user friendly and help clients understand the value they provide.
Rob is originally from England—people say they can tell when he speaks to his “mum” on the phone. He lives in Rochester, NY with his wife, five kids and two dogs in a woefully undersized house.
Chad has been in marketing and video production since graduating college in 1994. Working at six different TV stations and for hundreds of clients across a variety of professions, he’s developed a unique style of video storytelling. He began working with Outcompete Marketing in 2012, and is constantly championing new and creative ways to showcase our clients.
As a video producer, Chad believes in the power of moving images. A client’s story is shared by not only what is seen or heard, but by the feeling you get from watching a video. No other medium has that power, and it’s a responsibility he doesn’t take lightly.
Chad and his wife, Jennifer, are the parents of four. When they aren’t carting kids around to tennis and softball, they are enjoying the mountains or just taking a break on the couch.
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