After reviewing survey results and consulting with Wages & Sons staff members, Outcompete proposed a full re-brand coupled with a modern marketing plan for a long-standing community event. For many years, families would gather at each funeral home location to celebrate and remember their loved one at an occasion simply called “A Holiday Event.” Right away, our team developed a new, branded name to highlight the uniqueness and significance of the event: Wages & Sons Candlelight Remembrance Ceremony. With the goal to drive attendance for the updated event, we created a crisp and contemporary new invitation that linked to a pre-registration landing page along with Facebook posts and cover images, event programs, and updated ad space artwork in a local publication. All digital and printed collateral were developed in tandem to match the modern new look and to ensure brand consistency. To amplify engagement, Outcompete contacted a well-known local choir who agreed to donate their time to attend the event, perform and lead all the attendees in song. This took the pressure away from grieving attendees who previously may have felt obligated to participate. Instead, grieving family members could simply enjoy the ceremony and remember their loved ones. A community-focused event is a great way for Advance Planners and Funeral Directors to check up on families they served in the past. This personal touch is proven to be a powerful sales tool in opening communication with past-served families and establish new relationships with extended family.
