Katie and her family were not pleased with the performance of their website and had been given limited options after the provider changed ownership. In addition, the presentation of their services was not reflecting the quality they provide to the families they serve. Outcompete set a strategy to to do both and provided direction on items they didn’t have, which makes a difference during the decision process by families. The result was a seamless presentation of the value families receive and a clear distinction in their market from competitors.